Training Programs Marketing and Sales Certified Persuasive Copywriter
Back
customer service representatives

Explore your payments options

When it comes to paying for your course-you've got options! Schedule a call with us and we can help you find the payment method that works best for you.
credit card icon

Credit Card: Visa, Mastercard, Discover or American Express card Most Popular

affirm icon

Affirm: Pay over time, starting at $152/month affirm ala icon

wallet icon

TuitionFlex: Low-interest monthly payments

building icon

Government Funding: See if you qualify

start icon

Military Benefits: Use you service benefits

close icon

Certified Persuasive Copywriter

The Certified Persuasive Copywriter course covers vital topics needed to master the fundamentals of crafting copy that excites, intrigues, and persuades audiences to take action. In this course, you will learn the fundamentals of persuasive copywriting and qualify for a successful career as a professional copywriter.

Certified-Persuasive-Copywriter
$3,130.00 (USD)

As low as $152 a month with .

currency dollar icon
Payment & Funding: view your options
arrow right icon
Have a question?We're here to help
  • Overview
  • Objective
  • Syllabus
  • Requirements
  • Prerequisites
  • Instructor
  • FAQs
  • ENROLL NOW

    phone  Call Us:

    855.520.6806

Overview

Objective

Syllabus

  1. Copywriting Fundamentals
    1. What is Copywriting
    2. 3 Keys to Good Copy
    3. Defining Your Audience
    4. Copywriting Formulas
    5. Copywriting Frameworks
    6. Capstone Project
  2. First Impression Copy
    1. 3 Facets of Copywriting
    2. What is First Impression Copy?
    3. Grab Attention
    4. Target the Right Audience
    5. Deliver a Clear + Complete Message
    6. Lure Readers Into the Body Copy
    7. Capstone Project
  3. Writing to Communicate
    1. Writing to Communicate
    2. Keep It Simple
    3. 10 Ways to Write Clear Copy
    4. Capstone Project
  4. Writing to Sell
    1. Writing to Sell
    2. Three Rules of Selling
    3. A Good Copywriter
    4. Connecting With Your Prospect
    5. Conducting Research
    6. Features and Benefits
    7. Assembling Your Copy
    8. Using the AIDA Formula
    9. Piercing Hearts
    10. Capstone Project
  5. Preparing to Write
    1. Preparing to Write
    2. Review Information Provided by the Client
    3. Conduct Offline Research
    4. Conduct Online Research
    5. Citing Sources
    6. Organizing the Facts
    7. Capstone Project
  6. The Writing Process
    1. The Writing Process
    2. Writing Your Headline
    3. Writing Your Subheadings
    4. Writing Your Body Copy
    5. Writing Your Call to Action
    6. Editing
    7. W.E.R.K. Your Words
    8. Capstone Project
  7. Effective Copywriting
    1. Effective Copywriting
    2. Relatable Copy
    3. Digestible, Scannable Copy
    4. Emotion-Inducing Copy
    5. Dramatizing the Message
    6. Capstone Project
  8. Storytelling
    1. Storytelling
    2. Story Arcs
    3. Attributes of a Good Sales Story
    4. Capstone Project
  9. Persuading the Prospect
    1. Persuading the Prospect
    2. Selling the Transformation
    3. Writing for Brands
    4. Promotions That Persuade
    5. Capstone Project
  10. Copywriting Framework Recap
    1. Copywriting Framework Recap
    2. Landing Page Framework
    3. Sales Email Framework
    4. Product Description Framework
    5. Promotional Video Framework
    6. Social Media Post Framework
    7. Capstone Project

Requirements

Prerequisites

You've got questions.
We're here to help.

Our highly knowledgeable Enrollment Specialists will answer any questions you might have about the course and payment options.

REQUEST INFO

Instructor

FAQs

You've got questions.
We're here to help.

Our highly knowledgeable Enrollment Specialists will answer any questions you might have about the course and payment options.

REQUEST INFO
Belmont College

68094 Hammond Road
St. Clairsville, OH 43950 US
MAIN CONTENT

Copyright © 1997 - 2025 All rights reserved. The material on this site cannot be reproduced or redistributed unless you have obtained prior written permission from Cengage Learning. Privacy Policy